PERSONAL BRAND & VISIBILITY COACH FOR WOMEN EXPERTS

Become the name they already know before you walk into the room

Your brand is the asset

You've got the expertise, the results and the client stories. Now start owning your worth, lady. I'm a personal brand coach for women experts, and it all starts with my free online course, where we work through the money blocks and scarcity stories that are keeping you invisible.

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SOUND FAMILIAR?

You don't have to work harder. Work smarter, darling.

Let's just say it out loud, because pretending it isn't happening is expensive. See how many of these thoughts you recognise:

None of this is a discipline problem. It's a positioning problem wrapped around a money story, and both of those can be rewritten. Let's do it.

01

You're the best kept secret in your field...

Everyone who's worked with you raves about you. Everyone who hasn't has no idea you exist, so every new conversation starts from zero.

02

You say your price, then discount it...

Sometimes before they've even answered. You add a bonus, you shave a bit off, you explain yourself. And you hear yourself doing it.

03

Your calendar is your income ceiling...

You sell hours, so the only way up is more hours. And there aren't any left, love. You already checked.

04

They book you as an expert, not a founder...

They want a day rate and a deliverable. You're the one who can see the whole thing, and nobody offered you the seat at the table.

05

You show up in bursts, then you vanish...

Being visible costs you three days of recovery, so you go quiet right at the moment it was starting to work. Then you start over.

06

Women with half your track record get the stage...

And you tell yourself you're just not the self promo-type. Lady, that's not humility. That's a story, and it's costing you real money.

07

You've rewritten your bio 9 times...

Because you still can't say the one sentence that makes a stranger lean in. So you say the safe version, and the safe version sells nothing.

08

There's a voice that says who do you think you are...

And it gets louder on exactly the days you were about to do something big. That voice is the one we're going to deal with first.

THE PART NOBODY TELLS YOU

Most visibility problems are money stories in disguise...

Here’s what fifteen years in marketing and working with 100+ founders has taught me: most women don’t have a marketing problem. They have a scarcity mindset that shows up in their marketing. When money feels uncertain, being visible starts to feel risky. You second-guess your prices, soften your message and wait until you feel more confident, more ready, more secure. So you build a brilliant business and then make yourself smaller when it’s time to sell it. That’s not strategy. That’s scarcity.

'Find your focus. Show up on purpose. Create a ripple'

EMILY MATTAKA

Yes, give me the free course!
FREE ONLINE COURSE: SHOW UP LIKE A LEADER

Show up like a leader

A free online course for women entrepreneurs. It helps brilliant female business builders like you work through the money blocks and scarcity mindset quietly keeping you invisible.
  • See the money stories quietly keeping you small, and know what to do with them
  • Feel safer being visible, instead of disappearing whenever things start to work
  • Say what you do in a way that makes the right people lean in
  • Hold your price without over-explaining, apologising or throwing in another bonus
  • Leave with a simple plan to show up like a leader, in a way that actually feels like you
FREE COURSE

I devoted this course to helping you step into your power, before I or anyone else can start working on your money-making visibility strategy. No call, no pitch. Just the thing that'll move you forward.

leadership, embodied leadership, entrepreneur

WHAT CHANGES

What if they knew who you were before you walked into the room?

They arrive already sold...

No more twenty minutes explaining who you are and what you do. They arrive knowing, and the conversation starts at the part that actually matters.

Your price stops being a negotiation...

You say the number, you stop talking, and it holds. Because the number is now attached to a position, not to how brave you felt that morning.

It stops costing you time...

Because it's finally built around the way you actually work, with a rhythm and a system instead of a burst of courage every six weeks.

You get asked, not shortlisted...

Reputation does the selling while you sleep. You stop competing on price with people who do a fraction of what you do, and you create a ripple instead.

15 years turning quiet expertise into authority

100+ female founders and experts guided

1 framework from unseen to unstoppable

WHAT IT SOUNDS LIKE AFTERWARDS

“I was stuck in my own thinking. Emily helped me break out of that and create more time and revenue. She helped me own my category and become a founder instead of just another expert.”

MIRIAM VAN KREIJ · FOUNDER, MISKRAAMBEGELEIDING NEDERLAND

“Emily helped me sharpen my offer and get much clearer on what I uniquely bring to my clients. She listens well, asks sharp questions and brings humour to the process.”

ELLEKE VAN GELDER · AUTHOR & INNOVATION SPECIALIST

WHO YOU'D BE WORKING WITH

I’m Emily, and I believe building a business can be sacred work

I'm a brand strategist and personal brand coach, and I’ve spent more than 15 years inside marketing: brand strategy, storytelling, campaigns, visibility, the whole machine. But somewhere along the way, I realised the most powerful work I do isn’t just strategy. I see things. I read businesses intuitively, sense what’s underneath the surface and often know within minutes what needs to shift. I believe building a business can be sacred work. A devotion to what you’re here to create, the people you’re here to serve and the life you want to build around it.

The Mattaka Studio is where creative intuition meets sharp strategy. I work with women who are brilliant at what they do but know they’re still holding something back. Together, we uncover what only you can bring, give it a position, a story and a presence, and I help you build a business that can carry the size of your ambition. I hope you think big!

I’ll meet you with warmth, but I won’t keep you comfortable. This work is about seeing what’s really there and having the courage to step into it.

FREE ONLINE COURSE
FAQ

The things women email me about

If yours isn't here, just ask me on the call. I answer everything straight.

Is Show Up Like a Leader really free?

Yes. No card, no call, no six part email sequence pretending to be a gift. You get the guide, and you get to use it whether or not you ever work with me. I'd rather a hundred women fix their money story than ten women buy a programme they're not ready to carry.

I'm not a coach. Does this still fit?

If you're an expert whose income depends on people understanding what you're worth, yes. Consultants, therapists, lawyers, designers, specialists, founders. The pattern is the same: excellent at the thing, quiet about it, underpaid because of the second part.

What does a personal brand coach for women actually do?

I help you turn your expertise, story and reputation into a personal brand people recognise, trust and pay properly. Not a logo, a position. We start with the money story underneath your visibility, then build the message, the presence and the rhythm that keep you seen without burning you out.

How do I know which programme I need?

You mostly don't yet, and that's fine. That's what the Possibility Call is for. Thirty minutes, no slides, and I'll tell you which door fits or whether none of them do right now. I'd rather lose a sale than start something at the wrong moment.

I've done branding before and it didn't change anything.

I believe you. Branding that stops at a logo and a colour palette is decoration. We start with your identity and your money story, then position, then presence, then the system that keeps it running. In that order, because doing it any other way is how you got the pretty website nobody visits.

I hate being visible. Is that a dealbreaker?

No, love. That's usually the reason you're here. Fear of being visible is one of the most common money blocks I see. Visibility that costs you three days isn't built for you, and we build a version that is. Being seen doesn't have to mean performing every day for an algorithm.

How do I stop undercharging my clients?

Start by noticing the moment you flinch. Most undercharging isn't a pricing problem, it's a money story that kicks in right before you say the number. So you say it, you stop talking and you let it land. The free course walks you through exactly that, so you can charge what you're worth without over-explaining.

Do you work in Dutch or English?

Both. Sessions run in whichever language you think in, and your brand can live in either one, or both if your market needs it.

YOUR MOVE

Be the frequency that moves worlds

You've spent years making other people's transformations happen. Let's have some fun making yours. Start with the free course or book a call if you just don't know what to do!

Find your focus. Shine on purpose. Create a ripple.